Ola is offering month-long free rides via a new contest. The ride sharing service is joining the internet trend “Pawri Ho Rahi Hai” made popular by Pakistani influencer Dananeer Mobeen. Since her original video where she pronounced party as “Pawri” went viral, brands are doing their best to get on this trend train. Ola doesn’t want to be left behind.
“CONTEST ALERT! Wherever there’s a Pawri, OLA’s there,” the company posted on its Facebook page. It is running a contest where the winner gets a month full of free rides. Honestly, when moving around is limited, difficult and expensive, this contest is a must win. Here is what you need to know.
Ola Pawri contest: what is it?
If you are not following what’s happening on the internet, which is a good thing, then let us quickly fill you in. “Pawri Ho Rahi Hai” is a trend that caught attention after Pakistani influencer Dananeer Mobeen posted a video on Instagram. The video is essentially about partying with her friends. “Yeh hamari car hai, aur yeh hum hai and yeh pawhri ho rahi hai,” she says in the video.
The pronunciation of party as pawri in the video gave the internet the dose it needed to get into the meme fest. Soon, people started posting with hashtag #pawri and even brands did not want to be behind. Netflix, Zomato and Swiggy joined the Pawri hype. One of the central characters in the video is the car and Ola has a lot of them. So, it is finally joining the Pawri fest.
It is doing so with a contest and the winner gets a month full of free rides. “Agar aapki Pawri Ho Rahi Hai toh yeh aapki car hai,” the company says in its post. The contest is simple where Ola is asking people to show how “you Pawri with an OLA”. With that out of the way, here is how to participate.
Ola Pawri contest: how to participate
- Follow the Instagram page of Ola Cabs.
- Shoot a video or reel of you “pawriing while riding in an Ola”.
- While sharing the video, don’t forget to use the hashtag #OlaPawri.
- Challenge three of your friends to share their Pawris as well.
Ola Pawri contest: winner selection
Ola says that the reel or video with the highest engagement will be judged as the winner. So, all you need to do is get your creative hat on and post an impressive video of you partying in an Ola with the hashtag #OlaPawri. Then ensure that it gets good engagement. Make sure to share it widely. The contest expires in a month, so don’t waste time and press the record button on your camera.