OnePlus has been creating hype around its upcoming mid-range phone called the Nord for some time now. This has included creating a dedicated Instagram account for the phone and releasing an entire documentary series about the device. Now, the brand has announced the launch date of the OnePlus Nord in India.
The company has sent out media invites revealing that the upcoming OnePlus Nord will be launched through an AR event, where users will need to download an app to watch it. A few years ago, OnePlus 2 was launched through a VR event.
OnePlus Nord launching in India on July 21st
OnePlus has announced that it will host an AR-only launch event on July 21st at 7.30pm for OnePlus Nord, which will let users virtually experience the product.
To be able to watch the AR event, fans will need to download the OnePlus Nord AR app from the Play Store or App Store. After downloading the app, users will need to give the app necessary permissions and set up an avatar and the app. To attend the event, the user will need to open the app on July 21st at 7.30pm and follow the on-screen instructions.
OnePlus has also announced that it will send a physical AR invitation to give users a hands-on experience of the OnePlus Nord product through AR, similar to the OnePlus 8 series unboxing filter on Instagram. The company will announce the process of getting the invitation on the OnePlus Nord Instagram account and Amazon.
OnePlus Nord India pre-booking date and launch offers
OnePlus has also announced that it will start accepting pre-orders for Nord from July 15th in India on Amazon. Interested buyers will have to pay Rs 499 to pre-book the device. Customers who pre-order the phone will get two surprise gift boxes from the brand. The first one will be sent when they pre-order and will come with limited-edition merchandise from the brand. Pre-booking customers who purchase the device before August 31st will get the second box containing OnePlus Bullets Wireless V1 and a phone cover for the Nord.