India’s leading premium smartphone maker OnePlus is expanding its offline presence by joining hands with consumer electronics chain Reliance Digital. The company announced its partnership with the aim of creating more retail touch points for customers to experience and purchase OnePlus phones and accessories across cities in India. Customers can now buy OnePlus products at stores located near them and at the same price as online.
Vikas Agarwal, General Manager, OnePlus India, commented on the tie-up, “The premium smartphone segment in India is steadily growing and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach. This partnership with Reliance Digital will equip OnePlus with a more robust physical presence, enabling the brand to cater to its increasing user base through multiple touchpoints across cities. The focus on curating only the best user experience by Reliance Digital resonates with that of OnePlus’ user philosophy.”
The announcement comes just before the launch of the OnePlus 6T scheduled for October 29th in New York, followed by the Indian launch on October 30th. The upcoming OnePlus 6T will be made available at Reliance Digital stores across the country. It will also retail online on Amazon and the company’s own OnePlus e-store. Last year, OnePlus established a partnership with Tata Group-owned Croma retail to sell the OnePlus 5T.
As for the specifications of the OnePlus 6T, the device is expected to flaunt a new design with a waterdrop notch and an in-display fingerprint scanner. The company will ditch the 3.5mm headphone jack in favour of Type-C audio. Under the hood, the smartphone will borrow most of the specs from its predecessor. The device will be powered by the Snapdragon 845 chipset coupled with up to 8GB RAM and up to 256GB storage. The OnePlus 6T will also likely retain the same camera setup. On the software front, the device will run the latest Android 9.0 Pie out of the box. The device is also expected to ship with a bigger 3,700 mAh battery.