- OPPO has announced its next-generation under-display camera technology
- It uses smaller pixels to ensure display sharpness throughout the display
- Phones featuring it will be able to capture better selfies
OPPO’s next-generation under-screen camera technology has been unveiled. The new technology will allow OPPO’s upcoming smartphones to offer a complete full-screen experience since the selfie camera will be embedded in the display.
Last year, ZTE became the first brand to launch a smartphone with an under-screen camera. While brands like Xiaomi, OPPO, and Vivo have been working on in-screen camera technology, these companies are still launching punch-hole camera phones mainly because the under-display selfie cameras are yielding sub-par image quality.
Most companies have resorted to reducing pixel density in the display area where the camera sits so that it can receive more light while snapping selfies. However, OPPO’s next-generation in-display camera tech relies on a different approach that uses smaller pixels to ensure the same display sharpness as the rest of the screen.
OPPO announces new under-screen camera technology: how it works
OPPO claims that its new technology has resolved several issues of the under-display camera technology like inconsistent display quality in the screen above the in-display camera, mediocre image quality due to obstruction of the camera by the display, and other issues like product reliability and lifespan. According to OPPO, its under-display camera technology offers “almost no visual difference between the [under-screen camera] area and the rest of the screen during everyday use, creating a much more immersive visual experience.”
OPPO claims to have incorporated several new innovations in structure design and AI algorithms to resolve the above-mentioned issues. The company revealed that its new solution reduces each pixel size without requiring a number of pixels that helps in producing 400ppi pixel density even in the camera area. In addition, OPPO has switched to transparent wiring instead of traditional screen wiring. This assists in reducing the width of writing by 50 percent, which in turn helps in delivering enhanced display quality with a better visual experience.
Unlike using industry standard that involves driven 2 pixels with 1 pixel circuit, OPPO’s in-screen camera solution is powered by its proprietary screen technology in which each pixel circuit drives only one pixel. This assists in precise image control and better sharpness. Along with the dedicated optimisation algorithm, the new in-screen camera tech can improve the lifespan of the display by up to 50 percent.
While OPPO unveiled its next-generation under-screen camera technology today, it is unclear when consumers will get to use the first OPPO phone with an in-screen camera.