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30 Night Sleep Challenge: how OPPO is taking smart bands beyond fitness

On: May 21, 2021
Highlights

  • OPPO Band Style provides continuous SpO2 (blood oxygen monitoring) and heart-rate measurement
  • The company is recognizing frontline workers by giving them 5,300 free Band Styles to help track vitals
  • The 30 Night Sleep challenge is encouraging masses to sleep better for health benefits

COVID-19 and the second wave has brought health and well-being to the forefront of our collective priorities like never before. SpO2 and heart-rate tracking sensors that were previously considered niche are now becoming household items. Smart bands and smart watches have crossed the final few barriers from their origins as “fitness trackers”, and are now considered staple lifestyle devices.

Staying true to its slogan of “Technology for Mankind, Kindness for the World”, OPPO has been a flagbearer of responsible corporate conduct. And now it is breaking all barriers to ensure that people realise the importance of using fitness products in these times of unprecedented health crisis.

Recently, OPPO took its humanitarian ventures to the streets of NCR and donated 5,300 OPPO Band Style devices to the essential warriors of Delhi Police and the Greater Noida Authority who are risking their health and safety in the greater interest of safeguarding civilians. It has also pledged to donate 300 units to Cyberabad Police to ensure they can track their health data such as heart rate, breathing efficiency and blood oxygen saturation as they serve on the frontlines.

OPPO’s efforts to highlight the real-world benefits of its cutting-edge technology doesn’t end there. With the OPPO Band Style 30 Night Sleep Challenge, the smartphone giant has yet again taken on the mantle of driving home the importance of Continuous Blood Oxygen Saturation (SpO2) monitoring.

As part of the campaign, users of the OPPO Band Style can participate by simply connecting their Android devices to OPPO’s HeyTap Health App while wearing the band to sleep. By doing this consecutively for 30 days, not only do they get an advanced analysis of their sleeping patterns, but also stand a chance to win another Band Style for free! The contest is open from May 17th, 2021 to July 31st, 2021 and is open to all users of OPPO Band Style.

Unlike most other bands on the market, OPPO Band Style comes equipped with a premium Continuous Blood Oxygen Saturation (SpO2) sensor that measures second-by-second readings. It can collect upto 28,800 readings in an average sleep cycle which translates to extremely accurate data and complete profiles of the breathing habits of the user, providing alerts whenever it identifies a potential respiratory threat.

The SpO2 sensor isn’t the only cutting-edge feature of the device. OPPO Band Style comes equipped with a 2.79cm (1.1-inch) full-colour AMOLED screen with two unique band designs to fit your personal style. While the band serves as a wonderful lifestyle companion, that doesn’t mean it lacks in the fitness department. Equipped with 12 workout mode such as Outdoor Run, Indoor Run, Fat Burn Run, Outdoor Walk, Outdoor Cycling, Indoor Cycling, Elliptical, Rowing, Cricket, Badminton, Swimming and Yoga, it is also very well-suited to active users.

While the ongoing pandemic has highlighted the importance of keeping vitals in check, parameters like oxygen saturation and heart-rate sensing are of extreme value in all walks of life. Irrespective of age, fitness regime and health conditions, such easy-to-use devices with a host of health features are sure to become an indispensable part of our everyday lives.

The attractive sticker price of Rs 2,799 is the cherry on top for this premium performer. The OPPO Band Style is available across mainline retailers, Amazon and other leading online platforms. Go grab the most perfect health companion with a host of features. It not only makes you a fitness freak but also keeps a closer tab on your fitness goals in style, that too at home. It’s time to #ActivateYourHealth in Style.

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