A new report by Economic Times states that China-based BBK Electronics brands like Realme, OPPO, and OnePlus are planning to increase their focus in the connected devices segment in India.
As far as the TV market is concerned, Realme is currently targeting the affordable segment, whereas OnePlus targets its TVs in the affordable and premium segment. The report states that OPPO will cater to a premium audience. By announcing smart TVs in China earlier this month, OPPO ventured into the TV business for the first time.
OPPO to launch smart TVs in India
OPPO forayed into wearable space by launching the OPPO Watch in July in India. It appears that the brand is now also aiming to bring its smart TVs to India. An OPPO spokesperson said to the publication, “India is one of the key markets for us and we are constantly working towards introducing new affordable products which are essential for Indian consumers. We are accelerating into the era of the Internet of Things by actively expanding a richer IoT product portfolio.”
As far as Realme is concerned, it aims to rank itself in the top 3 TV brands in 2021. Hence, it plans to launch new TV models with different screen sizes and price points. Counterpoint Research’s market survey has revealed that Xiaomi held a market share of 25 precent in the first half of 2020. Samsung and LG are next each having a 12 percent market share. VU has a market share of 10 percent followed by Sony with a 7 percent share.
Apart from the TV segment, Realme is also looking to expand its consumer IoT products. The report states that the brand may launch as many as 100 products across different categories like audio, home automation, and lifestyle in the coming year.
Coming to OnePlus, it plans to manufacturer its smart TVs in India in 2021. It is currently making its Y-series TV in India. Next year, it will be building its U-series and Q-series TVs in the country.
OnePlus Vice President and Chief Strategy Officer Navnit Nakra revealed that the company is planning to launch connected devices across different segments like health, smart lighting, smart speakers, office productivity, and automobile in India.