In an event held in Gurugram today, Panasonic has launched two new smartphones in India – Panasonic Eluga Ray Max and Panasonic Ray X. With the launch of these phones, the company has added two new members to its Eluga series. The phones also come with company’s first ever virtual assistant – ARBO.
The Panasonic Eluga Ray Max sports a 5.2-inch Full HD display with a resolution of 1920 x 1080 pixels. The display also gets 2.5D Corning Gorilla glass 3.0 protection on the top. It is powered by a quad-core Snapdragon 430 processor clocked at 1.4GHz. The phone gets 4GB of RAM and comes in two different storage variants of 32GB and 64GB of internal storage. It features a 16MP rear camera and an 8MP front-facing camera for capturing selfies. It packs in a 3000mAh battery.
The Panasonic Eluga Ray X on other hand, sports a 5.5-inch HD display with 2.5D curved glass. It has a resolution of 1280 x 720 pixels and also gets Corning Gorilla Glass 3 protection on top. Under the hood, it is powered by a quad-core 1.3GHz MediaTek MT6737 processor coupled with 3GB of RAM. The phone gets 32GB of internal storage which is further expandable with MicroSD card and packs in a 4000mAh battery. Talking about camera department, it houses a 13MP rear camera and a 5MP front-facing camera.
Both the devices run on Android 6.0 Marshmallow and feature LED flash on both back and front side. The devices also get all the standard connectivity features such as 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS/A-GPS, 3.5mm audio jack, and a microUSB port. Talking about price and availability, the Panasonic Eluga Ray X is priced at Rs 8,999. Whereas, the Panasonic Eluga Ray Max is priced Rs 11,499 and 12,499 for 32GB and 64GB storage variants respectively.
The company has introduced its virtual assistant Arbo with these phones. According to Panasonic, it an artificially intelligent assistant which uses machine learning to provide intelligent suggestions to the users. It also keeps evolving learning from the user’s usage pattern and behavior. Lately, the battle for building own AI-enabled assistant has got a spark after the search giant introduced Google Assistant. Following this trend, Samsung has announced its own voice assistant Bixby for next flagship device Galaxy S8, Amazon Alex is there for a long time which is now going to be incorporated into Huawei’s next flagship device. Apple is the longest warrior of this battle and has been keeping the ground ever since it launched Siri in 2011. Now, Panasonic is also trying to get its feet wet.