PUBG MOBILE is officially making a comeback to the Indian market. PUBG Corporation, the creator of PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) is preparing to launch PUBG MOBILE INDIA along with South Korean subsidiary Krafton Inc. The game is said to be new and crafted specifically for the Indian market.
With the new game, PUBG Corporation says there is renewed focus on security and privacy of the players. The government had banned PUBG Mobile along with 118 other Chinese-owned apps in early September. The ban was a big blow to one of the most popular battle royale game in the country.
PUBG MOBILE India announced
Soon after the ban, PUBG got to work and dropped Chinese technology company Tencent as the game publisher. After severing ties with Tencent, it started to look for ways to bring the game back in the country including a local distributor. In a strong bid to make a comeback, Krafton announced recently that it will use Microsoft Azure to host the game. The move was to assure the government that security and privacy of PUBG players is the top concern for its developers.
Today, it is announcing creation of an Indian subsidiary and investments of $100 million. The investment will “contribute to the Indian gaming, esports, entertainment, and IT industries”.
There is no release date for PUBG MOBILE INDIA just yet but this is the first official confirmation about the impending release. PUBG Corporation has also confirmed that the company will conduct regular audits and verification on the storage systems holding information of Indian users.
The game operates under the Krafton banner and the company says various aspects of the game will be customised for Indian gamers. Some of the customisations include new players automatically starting clothed and the game set in a virtual training ground. There will be green hit effects to reflect the virtual nature of the game.
PUBG will also promote wellbeing of players with restrictions on the time spent and “promote healthy gameplay habits for young players”. There are also plans to hire over 100 employees and improve communication and services with players. PUBG MOBILE is estimated to have around 50 million monthly active users in India, which forms 10 percent of its global user base.