Reach Allure Ultra With 4G VoLTE Launched In India For Rs 4,099

On: November 5, 2016

Reach Allure Ultra, being one of the latest phones to launch in India, turns out to be an addition to the company’s affordable smartphone portfolio. In the past, Reach has come up with numerous phones in India that went somewhat unnoticed by masses. Some of the previously launch Reach phones include Reach Allure, Reach Allure Speed, Reach Cogent Plus, etc. Let’s take a quick look at what this latest Reach Allure Ultra has on offer!


The Reach Allure Ultra sports a 5-inch IPS LCD screen, featuring 854 x 480 pixels FWVGA resolution and 196 PPI pixel density. It is powered by a quad-core (four cores) processor which clocks as high as 1.3GHz. However, the company has not revealed the exact chipset powering this phone. Assisting the processor is 1GB of RAM which is supposed to handle multitasking. This is a Dual-SIM phone which comes with Android 6.0 Marshmallow OS running out-of-the-box.

Other than that, it has a very limited storage of 8GB. What it means is you will run out of storage pretty quickly. However, you can expand this limited storage further up to 32GB by making use of microSD card. On the camera front, the Reach Allure Ultra houses a 5-megapixel primary camera on the back with LED flash. The camera is further equipped with features such as HDR, TouchFocus, Panorama, Image Stabilization. It can also record HD videos at 30fps (Frames Per Second). It also has a 2-megapixel selfie camera.

What completes the overall offering is a 2500mAh battery that is packed inside. The company claims this phone to deliver up to 7 hours of talk time and 200 hours if standby time. There are also standard connectivity options i.e. Wi-Fi, Bluetooth, GPS, and microUSB 2.0. This device comes with a support for 4G VoLTE. Meaning, users can take full advantage of Reliance Jio network.

Available in White and Black colour options, the Reach Allure Ultra is priced at Rs 4099 in the Indian market. The phone is currently available to buy exclusively on ShopClues.

Key specs of the Reach Allure Ultra

Display 5-inch (480p FWVGA)
Processor 1.3GHz Quad-Core
Internal storage 8GB (Expandable Up To 32GB Via microSD)
Camera 5MP Rear / 2MP Front
Operating System Android 6.0 Marshmallow
Battery 2,500mAh
Tanmay Patange

Associate Editor at Pricebaba, Tanmay is working in the tech writing and content industry since 2011. His experience ranges from writing all thing tech, and sometimes with a pinch of salt. He admires Silicon Valley and HBO Newsroom the most and has a dream of becoming the next Will McAvoy some day. Contact him at


    • sunil kumar
    • December 30, 2016

    Yeah 4g volte nahi c****a banara he paisa barwadh nahi karna battery back up 1500 may be nahi Customer care phone phone aaj Thai attend nahi kiya service be trek nahi

  1. You aren’t happy with this phone Sunil?

    • Anonymous
    • January 23, 2017

    No foolish phone and customers service not work volte and LTE only for 4g not support another sim 4g only for supported jio 4g totally mistake d

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