After Xiaomi came under fire for displaying ads on its smartphones, it looks like rival brand Realme is set to join the bandwagon. The company announced via a post in its official forum that it will offer ads in Realme smartphones. The post says the new feature will help offer more surprises to users and maintain a healthy and sustainable business model. Realme has refrained from calling it advertisements, and instead mentions ‘commercial content recommendations’ which will promote applications and commercial links. To recall, Realme had previously mocked Xiaomi’s decision to implement ads in MIUI.
The ads will be introduced on all Realme smartphones running ColorOS 6 and above via an update. Realme confirmed that the ads will appear in the Phone Manager app and the Security Check page after installing new apps. According to the brand, the implementation of ads ensures that user’s privacy is protected and complies with relevant laws and regulations.
Along with the implementation of ads, Realme is also offering an option to disable them completely for users who don’t want to be flooded with ads and protect their privacy. To switch off the feature, users need to go to Settings > Additional Settings > Get Recommendations > Toggle off “Receive app and content recommendations”. It’s worth noting that Realme will keep the ads turned on by default. The company hasn’t used the word ‘Ads’ anywhere making it difficult to search for the feature and turn them off. It’s unknown whether the ads are limited to specific regions and when they will be rolled out.
In other news, a few days ago, OnePlus CEO Pete Lau revealed why OxygenOS doesn’t display ads. Lau said, “If an addition doesn’t add anything to the user experience, then the company won’t add it to the device. I have no ads, but I can make money by selling my devices a little more expensive.”