- Realme will launch a new brand under its TechLife vertical on May 25th
- The name of the upcoming brand starts from ‘D’
- Realme is expected to offer smart home and AIoT devices under the new brand
Realme is set to launch a new brand under its tech-life division. The name of the new brand will start from ‘D’. The company offers smart gadgets under the Realme TechLife. Hence the new brand will also focus on smart home technologies.
Realme’s upcoming brand ‘D’ will be launched on May 25th. CEO Madhav Sheth said in a statement “We are super excited as D will be finally here in just a few days and it will be the first brand in our realme TechLife ecosystem. We are confident that the upcoming brand will receive a lot of love from everyone, once they experience the different, new, versatile and exciting range of TechLife products from the upcoming brand.”
What is D, you ask? We can't tell you anything other than it's the first brand under @realmeTechLife! We are super ecstatic to be sharing this news but you'll have to wait till 25th May for the global launch to know more.#realmeTechLife #BeDifferent pic.twitter.com/MGEldIWEz9
— realme (@realmeIndia) May 20, 2021
Realme announces a new brand called ‘D’ for its smart home products
The upcoming Realme ‘D’ brand will have its own lineup of products and also be the first brand in the company’s ecosystem. Realme also posted a video on Twitter about the announcement that says ‘It started with a DREAM, which led to a DISCOVERY of new DESIGN and DEVELOPMENT, to produce something DIFFERENT.’
The upcoming products will also offer a differentiated proposition for consumers. The company announced that it is looking for highly innovative partners globally to provide products with brand new technology experience for users. The website and social media handles of Realme ‘D’ will go live on the day of launch.
Realme is promising to deliver products with uniform design language, quality assurance and internet experience. As per an interview with GSMArena, Madhav Sheth had revealed that Realme plans to launch 100 new AIoT products this year.