Reliance Games and Atari join hands to expand Free-to-Play Segment

In August 2022, Reliance Games and Atari collaborated for a strategic partnership to expand the strategy and offerings in the consumer brands and interactive entertainment segment. Besides this, Reliance Games also acquired the rights to publish an exciting city builder and management game, Citytopia, as a part of the relationship whereby the firm’s expertise in game development, data analysis, and Live Operations, along with Atari’s popular free-to-play portfolio and vast experience to enhance and offer new features of addictive gameplay.

Features of Citytopia

Citytopia has beautiful 3D graphics and an innovative needs-based objective system. Citizens need goods and work, factories want to create goods and employ workers, and stores are looking for goods and people to supply. Citytopia allows players to create, build, and manage their own thriving metropolis.

Reliance’s expansion in the Gaming sector

As part of the agreement, Reliance and Atari have agreed to explore collaborating on additional mobile game titles from Atari’s portfolio. With over 500 million downloads and serving up over 5 billion game sessions per year, Reliance Games has proven expertise and a successful track record working with major brands and entertainment IPs. This partnership builds on Reliance’s expansion to provide investment, consultancy, and Live Ops support for development studios worldwide.

Sharing the details, the CEO of Reliance Entertainment Digital, Amit Khanduja, in a media release, said, “Reliance Games has been integral to the development of the free-to-play space in mobile gaming. We are excited to continue exploring and evolving that space, leveraging Atari’s immensely engaging content. It’s hard to imagine a more appropriate partner to help us play on our strengths and bridge the gap between players and the entertainment they crave.”

Wade Rosen, the CEO of Atari said “Reliance Games is a leader in the free-to-play space, and we are excited to be working with them on mobile games. This partnership ensures that our portfolio of mobile games will continue to provide value to players and to our shareholders.”

Blockbuster Games from Reliance

WWE Mayhem, Real Steel Robot Boxing Games, Monster Trucks Racing, Hotel Transylvania, Pacific Rim, and others developed in association with the biggest Corporations and Hollywood Studios such as WWE, DreamWorks-SKG, Sony Pictures, Paramount Pictures, AMC, Disney, A&E, Warner Bros. and more.

Blockbuster Games from Atari

Atari owns and manages a portfolio of more than 200 games and franchises and brands like Asteroids, Centipede, Missile Command, Pong, RollerCoaster Tycoon, etc.