- Reliance JioPhone is set to get a 4G feature phone
- The company aims to increase its subscriber base due to COVID-19 pandemic
- The next JioPhone is expected to be priced under Rs 1,000
Earlier this month, Reliance announced that it will roll out 5G services in India in the second half of 2021. Now the oil and telecom company is set to relaunch its popular 4G feature phone next quarter according to a report by Economic Times.
The move is aimed at gaining a new subscriber base for the company’s telecom venture due to the increasing demand for 4G-phones as employees are working from home and schools and colleges are conducting online classes. Reliance had launched JioPhone way back in 2018.
Reliance to relaunch its 4G JioPhone next quarter
The report adds that the upcoming Jio 4G feature phone will be followed up by the company’s proposed entry-level smartphone that is being developed in partnership with Google later next year. According to two senior industry executives, Reliance and Google have formed a joint team for the project.
The JioPhone first debuted in 2017 while its successor JioPhone 2 was launched in 2018. Both devices helped Reliance become the largest selling phone maker in the country. However, it vanished from the market earlier this year due to component sourcing issues. The executives added that the company has now revised its component supplier base and the new JioPhone is being made by contract manufacturer Flex.
Reliance aims to make its upcoming JioPhone available across 8,00,000 retail stores in the country. The company wants to attract consumers who are financially unable to afford a smartphone in smaller towns and villages. It wants to be a market leader once again within six months of the launch of the new version of JioPhone through an aggressive sub-Rs 1,000 pricing.
The original JioPhone was sold for Rs 699 last year but it will be difficult to match the pricing now due to increasing component costs post COVID-19 and import duties, one of the executives said.