Roundup: 5 Key Announcements at the September 7th Apple Event

The newly announced Apple’s iPhone 7 and iPhone 7 Plus despite being known entities thanks to the numerous leaks was well received and for many (valid) reasons, of course. If you prefer a comparison with their predecessors — the iPhone 6s and iPhone 6s Plus, Apple tried its best to fulfill many of the users’ demands in the latest iteration of iPhones. In order to mention a few, now there is a bigger camera, significant performance and battery upgrades, added capabilities, and new storage options. However, in reality, there is way more on the list as there was more to the event than just the iPhone. For your weekend dose, here are the announcements, wrapped in one sweet candy sized post.

1) The iPhone 7 and 7 Plus


The new iPhone comes in three storage variants – 32GB, 128GB, and 256GB, out of which 128GB and 256GB models are also available in the all new high-gloss mirror-like finish. Apple is calling it ‘Jet Black’. This is somewhat prone to fingerprints and Apple acknowledges that. Finally, the 16GB storage variant iPhone has officially become the history. Apple has upgraded iPhone 6s and 6s Plus too, with base model now starting at 32GB.

Both the new iPhone 7 and iPhone 7 Plus are IP67 certified water and dust resistant. What it means is these devices can be submerged in water up to 1 meter for around 30 minutes. The new home button now has Force Touch, which is similar to that on the touchpad on the Retina MacBook. As far as the camera offerings are concerned, the new iPhone is greeted by a bigger camera. Both the new iPhone come with a 12-megapixel camera alongside optical image stabilization and f/1.8 aperture. The iPhone 7 Plus, however, has an additional 12-megapixel telephoto lens for 2x optical zoom and Digital Zoom up to 10x when it comes to photos. Worth noting, the new iPhone is powered by the A10 Fusion chipset that makes them 50% faster than the A9’s GPU. The power consumption is also said to be lesser than the predecessors.

2) Then there were AirPods


Yes, we are talking about headphones, not golf clubs, in case you are confused seeing the picture. But hold on! You should seriously refrain from assuming these as just another “Wireless Bluetooth” earbuds by Apple for whatever fancy reasons you could probably think of. It doesn’t work that way. No, it actually does, as they work just like another wireless headphone with added features. However, you should know that all good things come at a cost, and here we are not talking about your hard-earned cash that you may have decided to shell out.

Since its launch, many things have already been said out i.e. what is AirPods, how much it costs ($159), etc. But the thing, which is kept secret by the company is the actual technology behind the scenes. However, this is how Philip Schiller, Apple’s senior vice president of Worldwide Marketing described it during the launch: “Courage!”

AirPods comes with no switches or buttons. Instead, it comes with a built-in capability of automatically connecting to all your Apple gadgets. It includes accessing Siri, especially on the newly launched iPhone 7 and Apple Watch Series 2. The AirPod is also compatible with non-Apple devices.

3) Apple Watch Series 2


Unlike the previous iteration, the Apple Watch Series 2’ focus apparently remains on fitness tracking and making the watch more resistant. There is no change in the overall design and feel of the product, and it is easy to confuse the Series 2 watch for the regular Apple Watch, unless you pick the Ceramic variant. Partnering with Nike, for a special Apple Watch Nike+ Edition, Apple is laying down the rules of the fitness game, trying its luck to compete with Fitbit, which is quickly becoming a household name in the wearable industry of fitness tracking.

As a result of this, the Apple Watch Series 2 not only comes with a faster chipset called S2, it also is swim proof, has a dedicated GPS and a slightly improved battery. 

4) The Apple and Beats Relationship is going strong

b3-familyApple-owned Beats has announced a new line of headphones starting $149.95 (US). Powered by the W1 chip, these new headphones made their entries right after the new iPhones were introduced. They include the BeatsX, Powerbeats3, and Solo3. The Solo3 will go on pre-order starting September 7 whereas the BeatsX and Powerbeats 3 will be available this Fall 2016. The W1 chip aside, these audio products also pack Class 1 Bluetooth, extended battery life, and Fast Fuel charge.

5) Apple wants you to play more games


Apple definitely wants us to play more games as the company introduced a new Super Mario game to be available on Apple’s iOS store sometime later this year. The news certainly came as a sweet surprise for all the Mario fans worldwide. Apple also made an announcement related to Pokemon Go, which is arriving on the newly introduced Apple Watch Series 2. The only sad part, you cannot catch the Pokemon on your Apple Watch. The cool part, you can keep track of all the nearby Pokemon without looking at your smartphone.

Tanmay Patange

Associate Editor at Pricebaba, Tanmay is working in the tech writing and content industry since 2011. His experience ranges from writing all thing tech, and sometimes with a pinch of salt. He admires Silicon Valley and HBO Newsroom the most and has a dream of becoming the next Will McAvoy some day. Contact him at

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