Samsung Blue Fest 2023: New Refrigerators, Bespoke Microwave, Offers on Premium TVs & More


  • Samsung is hosting its Blue Fest 2023
  • During the ongoing fest, the company unveiled newly designed Refrigerators and Bespoke Microwave
  • The company is also offering deals on Televisions, Air Conditioners, Washing Machines, and more

Samsung has launched ‘Blue Fest’ 2023, introducing a new line-up of Bespoke Refrigerators with India-centric design patterns and Wi-Fi-enabled Bespoke Microwaves to India. Along with these new releases, customers can take advantage of amazing deals on Samsung air conditioners, televisions, washing machines, refrigerators, microwaves, soundbars, and dishwashers.

samsung blue fest 2023

During the ongoing fest, the company has unveiled newly designed Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators. It has been exceptionally crafted to give an aesthetic touch to the overall Indian home décor. The new design patterns include Clean Pink, Clean Navy, Clean White, and Glam Deep Charcoal in Bespoke Side-by-Side Refrigerators; Archi, Hydrangea and Black Matt in Frost Free Refrigerators. On the other hand, the Himalayan Poppy and Orange Blossom in Direct Cool Refrigerators.

Furthermore, Samsung has released its newly designed Wi-Fi-enabled Bespoke Microwave with SmartThings app, which allows consumers to monitor and control the microwave’s functions and settings from any Wi-Fi-capable device. These microwaves are minimalistic and stylish and are available in Charcoal Gray and Clean Navy. It also includes Samsung’s renowned Masala and Sun-dry recipes and traditional Indian cooking options, providing a diverse range of cooking menus.

That’s not all, during the fest, consumers can get up to 25% cashback and an additional 10% cashback on Samsung Axis Credit Card, a free Soundbar worth Rs 99,990, a bezel worth up to Rs 9,990, limited period special offers, easy EMIs with zero down payment and much more. The offers will be available at all leading consumer electronics outlets and on until April 30, 2023.

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