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Samsung’s upcoming foldable flip phone could be cheaper than the Motorola Razr

Rumours surrounding Samsung’s upcoming flip-phone style foldable smartphone were first spotted a few months ago. According to unconfirmed reports, Samsung apparently plans to launch the device sometime in 2020. Some of the rumours regarding its appearance were confirmed when images of a concept phone with clamshell design and foldable screen were showcased at Samsung’s Developer Conference (SDC) 2019 in October. Additional details have just been revealed by The Korea Herald. The latest report by the South Korean publication claims that Samsung’s flip phone will be more affordable than the Motorola Razr that was announced in October. 

Unlike the Galaxy Fold, Samsung’s first foldable smartphone, the upcoming device is expected to offer better value for money. Industry sources familiar with the project expect the smartphone to retail close to the $845 mark, which is quite a bargain compared to the Galaxy Fold’s $2000 price tag. Samsung is rumoured to showcase its first clamshell fold smartphone by February 2020, possibly at the Mobile World Congress (MWC) in Barcelona.

Samsung released a teaser of the clamshell smartphone back in October, claiming that the device would be thinner and more portable than the Galaxy Fold. “Samsung’s future endeavors depend on the financial success of the upcoming folding smartphone scheduled for 2020. It is certain that the company plans to leave no stones unturned in order to expand its current lineup” revealed Choi Bo-Young, an analyst at Kyobo Securities.

Samsung should also be able to sell the Galaxy Fold globally by February 2020. The Fold currently retails in select global markets and is mostly sold out as demand far exceeds supply. According to the latest reports, the South Korean tech giants plan to introduce the Fold in 60 countries, including New Zealand, Vietnam, the Netherlands, Italy, Greece, Chile and Brazil. A new device is expected to closely follow the global launch of the Galaxy Fold by the third quarter of 2020. With this strategy, Samsung hopes to sell 500,000 units globally in February 2020, 6 million units in 2020, and 20 million units by 2021.

If Samsung offers its clamshell smartphone under $900, it will undercut the recently-unveiled Motorola Razr flip phone, which currently retails around the $1,500 mark. The Motorola Razr is a direct challenger to Samsung’s clamshell smartphone with its horizontally folding design.

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