Recently, a report by Canalys revealed that Xiaomi continues to be the top brand in India during the Q3 2020 with Samsung in the second position. Now, as per the latest report from the market analysis firm Counterpoint Research, Samsung has managed to grab the top position with Xiaomi trailing in the second spot with not much of a margin. The third, fourth and fifth spots remain the same as the Canalys report.
Earlier today, Samsung announced its final earnings during the Q3 2020 and reported its highest-ever quarterly revenue in history. Samsung credited the unexpected revenue to the purchase of more smartphones and other consumer electronics during the COVID-19 pandemic. Let’s take a look at the numbers posted by Counterpoint Research in its report.
Samsung dethrones Xiaomi to become the top smartphone brand in India
According to the latest report from the Counterpoint Research, Samsung managed to capture 24 percent share of the Indian smartphone market. The chaebol achieved the feat by recording a 32 percent year-on-year growth during Q3 2020. As per the report, the South Korean brand benefited from online sales and affordable smartphone launches in recent months in India.
Trailing closely behind Samsung in second place, Xiaomi managed to capture a 23 percent market shared in the country. Notably, while Samsung reported a growth from 20 percent market share in Q3 2019, Xiaomi witnessed a decline from 26 percent in the same quarter last year.
Vivo was the third-largest smartphone brand in India after Xiaomi with a total market share of 16 percent. In the fourth and fifth positions are Realme and OPPO with a 15 percent and 10 percent market shares, respectively.