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Samsung, not Xiaomi is the number one smartphone brand in India: Counterpoint

On: October 29, 2020

Recently, a report by Canalys revealed that Xiaomi continues to be the top brand in India during the Q3 2020 with Samsung in the second position. Now, as per the latest report from the market analysis firm Counterpoint Research, Samsung has managed to grab the top position with Xiaomi trailing in the second spot with not much of a margin. The third, fourth and fifth spots remain the same as the Canalys report.

Also read: Realme C15 Qualcomm Edition vs Redmi 9 Prime vs Samsung Galaxy M11: price in India, specifications and features compared

Earlier today, Samsung announced its final earnings during the Q3 2020 and reported its highest-ever quarterly revenue in history. Samsung credited the unexpected revenue to the purchase of more smartphones and other consumer electronics during the COVID-19 pandemic. Let’s take a look at the numbers posted by Counterpoint Research in its report.

Samsung dethrones Xiaomi to become the top smartphone brand in India

Samsung reported the highest ever quarterly earnings during the Q3 2020

Samsung reported the highest ever quarterly earnings during the Q3 2020

According to the latest report from the Counterpoint Research, Samsung managed to capture 24 percent share of the Indian smartphone market. The chaebol achieved the feat by recording a 32 percent year-on-year growth during Q3 2020. As per the report, the South Korean brand benefited from online sales and affordable smartphone launches in recent months in India.

Trailing closely behind Samsung in second place, Xiaomi managed to capture a 23 percent market shared in the country. Notably, while Samsung reported a growth from 20 percent market share in Q3 2019, Xiaomi witnessed a decline from 26 percent in the same quarter last year.

Vivo was the third-largest smartphone brand in India after Xiaomi with a total market share of 16 percent. In the fourth and fifth positions are Realme and OPPO with a 15 percent and 10 percent market shares, respectively.

The latest report from Counterpoint Research also pointed out that OnePlus retained its top spot in the value flagship segment, whereas Apple clinched the top spot in the premium segment.

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Abhiman Biswas

Abhiman is obsessed with all things tech. His hobbies include reading on his Kindle and clicking random pictures on his phone. His secret superpowers happen to be mixing great cocktails and lip reading. In his spare time, you are likely to find him cleaning his aquascape, researching new species of aquatic fishes and planning which aquatic plants to buy next.