Spotify is joining the growing list of social media platforms to offer a TikTok-like service. Facebook-owned Instagram had launched a feature called Reels on its platform in July while Netflix recently introduced Fast Laughs that is inspired by TikTok’s vertical short video feed. Now, Snapchat is introducing its latest feature called ‘Spotlight’, which is essentially an imagination of TikTok for Snapchatters.
The move is driven by growing trouble for TikTok from governments around the world. In June this year, the government of India banned TikTok along with other Chinese apps citing threats to data security and privacy. Since the ban, there have been several alternatives to the popular social media platform some of which are even made by Indian developers. The US administration has also asked TikTok’s parent ByteDance to sell its business.
Snapchat Spotlight is a TikTok alternative
Snap, the company behind Snapchat app has launched a new section on its app called Spotlight that will display user created videos. It looks quite similar to TikTok and Instagram Reels that autoplays vertical content and users can swipe up or down to move between the clips. There is a dedicated Spotlight tab at the top that will show snaps based on the app’s algorithm i.e. what the user viewed in the past and how long they’ve watched.
Users can also submit their short-form video ‘snap’ by tapping the Spotlight. As of now, videos can be up to 60 seconds long and cannot be watermarked. Snaps featured in the Spotlight are also anonymous unless the creator has a public profile (they are private by default). Spotlight snaps also won’t feature a public comments section and the company claims that the content is moderated.
Snapchat is encouraging users to post content regularly. The company says it will pay out $1 million per day till the end of the year to users who share the most popular clips. The popularity is determined by the total number of unique views on the snap in a given day.
Commenting on the launch of the new service, the company said in a statement, ‘We designed Spotlight to entertain our community while living up to Snapchat values, with our community’s well being as a top priority.’
Snapchat Spotlight is launching in 11 countries including the US, Canada, Australia, New Zealand, Britain, Ireland, Norway, Sweden, Denmark, Germany, and France, and in other markets later.