Sony launches new BRAVIA XR Master series A95L OLED TVs in India


  • Sony has unveiled the new BRAVIA XR Master series A95L TVs in India
  • The new series feature the XR Cognitive Processor that boasts the capability to imitate human perception
  • The new TV series has a starting price of Rs 3,39,990

Sony has introduced the new BRAVIA XR A95L in India. The new TVs feature OLED panels with 4K Ultra HD support and are powered by the next-generation Cognitive Processor XR. Let us take a closer look at their features, price and availability.

Also Read: Sony launches 13 new BRAVIA 4K HDR TVs in India



Sony’s BRAVIA XR TVs utilise the Cognitive Processor XR to understand how humans see and hear by emulating the brain’s processing methods. It enhances depth, contrast, and colours while upscaling content to near-4K quality. The XR OLED Contrast Pro optimises the OLED panel for vivid colours and provides 200% more colour brightness than regular OLED TVs. It comes equipped with Dolby Vision, Dolby Atmos, Acoustic Surface Audio+ and XR Surround technologies to provide an immersive cinematic experience. The series also features an IMAX enhanced mode and adaptive Netflix calibration. 

The XR Triluminos Max technology broadens the colour spectrum of the display, while XR 4K upscaling helps reduce noise in the image. The OLED XR Motion Clarity feature helps minimise blur in fast-paced scenes. With ambient optimisation, the TVs adjust the picture brightness to the room conditions . The A95L TV supports HDMI 2.1 which provides 4K resolution at 120fps and comes with features such as Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode. This comprehensive system promises users the advantage in shooting, sports and high-performance games. Some additional gaming features include the Game menu for adjusting brightness, quick access to VRR, motion blur reduction and screen size adjustments. 

The new TVs come with the BRAVIA core app that offers access to up to 10 new releases and unlimited streaming. The device supports Google TV integration with Voice Assistant support, Apple Home Kit, and AirPlay for content streaming. The TV is paired with a remote with quick app access buttons. The Hands-Free Voice Search feature also allows users to navigate and control the TV with voice commands.

Sony BRAVIA XR MASTER A95L: Price and Availability

The A95L TV series is available for purchase in two variants, 65-inch and 55-inch. The 55-inch variant is priced at Rs 3,39,990 and the 65-inch variant is priced at Rs 4,19,990. The new series is available for purchase across all Sony Centers, major electronic stores and e-commerce portals in India.