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Tata Neu super app launched in India; will rival Amazon, Flipkart

Highlights

  • Tata Neu super app has debuted in India
  • The one-stop shop will rival Amazon and Flipkart
  • It also allow users to make payments using Tata Pay

Tata Neu has been launched in India by the Tata Group. Dubbed a super app by the company, it is a one-stop shop for groceries, electronics, fashion, travel, beauty, health, food delivery, and so on. Tata Neu is an attempt by the salt to software conglomerate to challenge Flipkart, Amazon, and Reliance Jio.

Also Read: Tata Play DTH recharge offers [April 2022]: get up to Rs 300 cashback on recharge using Paytm

In August 2020, Tata Group announced the Tata Neu platform. Around that time, the company had begun its internal testing. Apart from Tata Group employees, it was made available to a few others through referral codes. Finally, the Tata Neu is now available to all users through the Google Play Store and the Apple App Store.

Tata Neu super app: one-stop shop to purchase from Tata brands

Tata Neu

Tata Neu super app lets users shop from all Tata brands under one platform

According to Tata, the Neu app has been designed to offer a personalised shopping experience. It is finally available to general users after two years of research, development, and testing. The Tata Neu app basically unifies Tata Group brands such as Tata CLiQ, Big Basket, Air Asia, and so on.

The Tata Neu app has different categories such as Grocery, Electronics, Mobiles, Fashion, Beauty, Luxury, Hotels, Flights, Eat & Drink, Health, Entertainment, and Tata IPL. For fashion and beauty, it gives access to Tata CLiQ and Westside. For electronics, mobiles, and gadgets, it connects to Croma. For groceries, the company has integrated Big Basket. Users can book a flight through Air Asia, book a luxurious stay at an IHCL, and order a 5-star meal through Qmin. And, for medicine and health check-ups, the Tata Neu app connects to the 1mg site.

The homepage of the Tata Neu app gives access to Tata Pay. The company has partnered with ICICI Bank for its UPI-based payment solution. It allows users to pay bills, make payments, pay via RQ code, and send money to contacts from their bank accounts. The Tata Neu app also provides other financial services, such as loans and insurance.

Tata NeuCoins, NeuPass benefits

Tata Neu has a NeuCoins reward programme for its customers. According to the company, a customer can earn NeuCoins while transacting on the Neu app, website, or at any brand store or hotel. One NeuCoin is worth Re 1, and the company has not set any limit to how many coins one can earn.

The NeuPass is a membership programme for the users of Tata Neu, which will allow users to benefit from unique privileges with Tata brands. NeuPass members will receive a minimum of 5 percent extra NeuCoins every time they shop on the Tata Neu app.

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Anvinraj Valiyathara

Anvinraj has been writing about smartphones and other gadgets for over 10 years, with 10,000+ articles published to date. He owns a POCO X3 Pro and Realme X7 Max 5G. His interests include exploring new places, reading, photography, and church activities. At Pricebaba, he covers breaking news and features.