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Tata Tiago EV introductory pricing extended based on high demand

Highlights

  • Tata Motors initially limited the introductory price for the first 10,000 pre-bookings
  • Demand for the Tiago EV is expectedly high, with the company’s website briefly crashing yesterday
  • Consumers will be able to get their hands on the Tiago EV by January 2023

Tata Motors is currently riding the EV wave in India, with its third electric car, the Tiago EV officially available for pre-bookings. As we discussed yesterday, the demand for the newly launched EV temporarily crashed Tata Motors’ website. We’re now learning courtesy of a new report that the automaker registered a total of 10,000 bookings in under 24 hours.

Additionally, the company also shared the good news that it would maintain the introductory pricing for an additional 10,000 customers of the EV. During the Tiago EV’s launch, Tata said it would offer introductory prices for the new electric hatchback, starting from Rs 8.49 lakhs.

Also ReadTata Tiago EV launched as India’s cheapest EV: Features, price, and more

“We are delighted with the overwhelming response to the Tiago.ev and thank our customers for embarking on the EV journey. To acknowledge the passion to go EV and to firmly support the mass adoption of EVs we have decided to extend the introductory pricing to an additional 10,000 customers,” said Shailesh Chandra, Managing Director of Tata Motors’ Passenger Vehicles and Electric Mobility divisions.

Bookings are open from Tata Motors’ official website, while the company will also allow interested buyers to walk over to their nearest Tata Motors outlet to pre-book it in person. In both instances, customers will have to pay a booking fee of Rs 21,000. Although pre-bookings are open now, Tata will only begin deliveries of the car by January 2023.

You can get the new Tiago EV with a 24 kWh battery, while it’s also available in a 19.2 kWh variant. Depending on the model chosen, customers can expect a range of up to 315 km or 250 km. The automaker revealed that it is producing more 24 kWh versions to meet initial demand.

Source: Tata Motors

Via: LiveMint

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