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Tata to Launch 20 ‘Beauty Tech’ Stores in India With Virtual Makeup Kiosks

Highlights

  • The stores will feature technologies like a ‘skin analyser’ and ‘virtual makeup kiosks’
  • Tata Group will compete with the likes of Nykaa and Sephora
  • The company recently launched a beauty shopping app called Tata CLiQ Palette

Tata Group is reportedly planning to open 20 “beauty tech” stores in India. These stores will offer digital skin tests and virtual makeup kiosks to get young and affluent shoppers to buy premium cosmetics. Tata will compete with the likes of Sephora and Nykaa for a piece of India’s 16 billion dollars (roughly Rs 1.3 lack crore) beauty and personal care market.

According to a recent report by Reuters, Tata Group is looking at a “beauty enthusiast” in India between the age of 18 and 45 years who likes to buy cosmetics from premium foreign brands such as Estee Lauder’s MAC and Bobbi Brown and is in talks with more than 24 companies to supply products exclusively to the new stores.

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Tata group recently launched a beauty shopping app called Tata CLiQ Palette. The planned virtual stores will carry the same Tata CLiQ Palette branding, with 70 per cent of the products sold being skincare and makeup. Tata already has a presence in the brick-and-mortar retail business in India, with joint-venture partnerships with global brands such as Zara and Starbucks.

The report claims Tata is focusing on technology as a key differentiator with tools such as a “skin analyser”, a device with a mirror that can analyse a customer’s skin and reveal 25 to 30 attributes, and “virtual try-on” kiosks wherein customers will be able to try dozens of lipstick shades virtually on screens and get digital skin tests to find out what products work best for them. These will be in the form of a circular stand with lipsticks slotted in, and as a customer lifts a lipstick, the digital mirror will automatically show how the colour shade will look on the face.

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