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Timex launches Blink Fitness Tracker – Style And Functionality

On: November 15, 2017

Timex, the popular brand known to manufacture watches has launched the Blink Fitness tracker in collaboration with an Indian consumer technology startup called Blink. The fitness device is targeted for the audience who wish to stay fit but do not want to compromise on the style quotient.

Analogous to the Mi Band by Xiaomi, the Blink Fitness tracker comprises a removable core and swappable bands up for grabs in metal, leather and silicone. Out of the box, the band comes with one extra strap. On the front, the core rocks a 0.9-inch OLED display.

The device is powered by a 90mAh battery which according to the company should last the fitness tracker up to 10 days of battery life and roughly 12 days of standby time. In terms of specifications, the Timex Blink band is run by a Nordic nRF52832 processor.

To track physical activity, the Blink band sports a 6-axis motion sensor which enables it to detect motion accurately. In terms of connectivity, the band can be connected to both Android as well as iOS devices through Bluetooth 4.0. For charging, the band uses a micro-USB 3.0 port. The band is built to be water resistant and can withstand splashes and is usable in rain.

The company’s head for sales and marketing, Anupam Mathur stated that “We generally give up our style quotient when we are on the go as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go. To live up to that, the band can be purchased with either a Mesh, Orange Leather or Tan Leather strap. The casing of the core is also available in three variants: Black, Stainless Steel and Rose Gold.”

The smart tracker is up for grabs for a price of Rs. 4,495 through Timex’ offline and online stores. What are your views on this stylish new product from Timex, is it worth the asking price? Do let us know in the comments section below.

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