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Uber Experimenting with Lower Fares for Rides Booked at Non-Peak Hours

As per some screenshots displayed by an Uber USA employee, the company is experimenting with a new feature that would potentially allow customers to book rides for a cheaper rate. This, however, comes with a catch. The rider may have to wait till a time when the demand is lower for a cheaper cost.

The feature is still in the testing phase and is available for the company’s employees in San Francisco and Los Angeles. Through the screenshot, we can see that the ride can be booked for up to $2 cheaper by selecting to get a cab later during the day.

Image Courtesy: Gregory Jacobs

An Uber spokesperson stated, “Affordability is a top reason riders choose shared rides, and we’re internally experimenting with a way to save money in exchange for a later pickup”.

In the United States, Uber faces competition from similar ride-hailing services like Lyft whereas, in India, Ola is giving the company a tough competition. In markets like China and Southeast Asia, Uber has exited the market by selling its business to rivals like Didi Chuxing and Grab respectively. With the rising competition, this feature seems to make sense as riders would be okay to plan their trip in advance and choose to get a cheaper ride.

This service could be beneficial for people who use the Uber Pool service as well as they could use this to plan their route well in advance and save some more money. As of now, it is still up to speculation if this feature will make it out of the testing phase and eventually make its way to India as well.

What are your thoughts? Would you be willing to wait a bit in lieu for some extra savings or do you always book a cab right when you need one? Do let us know in the comments section below. Also, follow us on Twitter and Facebook to stay updated on the latest news from the world of Technology.

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