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VAIO to make a comeback in India on January 15th with new laptop range

Highlights

  • VAIO set to make a comeback in the Indian market on January 15th
  • The range of laptops will be available on Flipkart
  • The company will offer a premium range of laptops

With the pandemic forcing people to work from home last year and the trend continuing this year as well, the PC market is seeing growth in sales and demand. Now, the once iconic brand VAIO is set to re-enter the laptop market in India, this time in partnership with Hong-Kong based Nexstgo. 

Also Read: Best laptops under Rs 30,000 with SSD in India

The VAIO laptops will debut on January 15th and will be a Flipkart exclusive at the time of launch. VAIO laptops were available in India years ago in partnership with Sony but the later exited the PC business in 2014. 

VAIO laptops to make a comeback in India on January 15th

VAIO laptops

Speaking on the launch, VAIO South Asia’s Regional Business Director Seema Bhatnagar said We are enthused to relaunch VAIO and associate with names that have made it big in the e-commerce industry. Introducing finest-quality laptops in India, the brand focuses on reclaiming its space in the market while having an unrivalled demand by the customers. We are all set to present futuristic laptop range to the country’s burgeoning tech-enthusiasts and young business professionals. We are looking forward to becoming the top choice for laptop buyers across the country.” 

Sony’s VAIO laptops pioneered lightweight and thin designs with its range of sleek and portable offerings. VAIO says that it will debut a range of premium, intelligent-crafted laptops. As per the brand, it will offer exceptional quality, extraordinary performance, unmatched sturdiness and unique design. The brand hasn’t shared any specifics of its upcoming laptops yet but from the Flipkart’s teaser page one can expect lightweight, high-performance laptop along with thin bezels. 

In a press release, VAIO stated that it aims to regain its place and popularity among its customers all over again by collaborating with Flipkart. It will be interesting to see how VAIO competes against the likes of Lenovo, Dell, HP, ASUS and new entrants like Xiaomi, Nokia, and Honor in today’s laptop market. We will know more details next week. 

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Viraj Gawde

Viraj loves being in the creative field. Being a tech guy and resident tech advisor for his friends and family, his interest lies in smartphones, laptops and cameras. Passionate about creating art, his forte lies in photography. In his downtime, he loves gaming on his self-built rig and supporting FC Barcelona.