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Vivo suspends all upcoming product launches, will focus on coronavirus relief efforts instead

On: March 24, 2020

Yesterday, we reported that Vivo had postponed the launch of its V19 smartphone. The device was initially set to launch on March 26th. Now Vivo has shared a message on Twitter, saying that the brand has decided to suspend all product launches starting with the V19, due to the current coronavirus outbreak. Vivo says that the wellbeing of customers, partners, employees and fellow citizens is its number one priority. The brand will focus on assisting in coronavirus relief efforts instead, and will work with government agencies to provide essential supplies, including N95 and surgical masks for healthcare workers.

The coronavirus has disrupted the entire tech industry with many manufacturers switching to live launch events instead of on-ground ones. Manufacturers like Samsung, OPPO and Vivo have temporarily decided to shut down their Noida factories in India. The move comes as a result of the lockdowns announced by many state governments. Earlier today, Xiaomi postponed its first sale date of the Redmi Note 9 Pro Max due to state lockdowns. Realme also sent out a media release stating that it has shut its production lines to comply with the official notice from the government, and therefore the sale date of its Narzo series could change. 

India’s smartphone industry is starting to feel the pinch of the coronavirus outbreak. With manufacturing coming to a halt, it’s likely that there will be delays in upcoming launches, sales and deliveries. Vivo’s decision to suspend all product launches seems to be the right step, and we can expect more brands to follow suit.

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Viraj Gawde

Viraj loves being in the creative field. Being a tech guy and resident tech advisor for his friends and family, his interest lies in smartphones, laptops and cameras. Passionate about creating art, his forte lies in photography. In his downtime, he loves gaming on his self-built rig and supporting FC Barcelona.