Vodafone India has launched a new plan worth Rs. 244 to welcome new 4G users onto its network. This plan offers 70GB of data which will be valid for a period of 70 days from the time of recharge. This regressive pricing scheme is aimed to compete directly with what Jio has to offer.
The First Recharge Coupon (FRC) is valid as a one time recharge only and if users wish to make a recurring recharge, the offer will be valid for 35 days only. Although the offer states a data limit of 70GB and similar to Jio, only 1GB usage is permitted per day. This move from Vodafone appears as a counteract to add new subscribers after Jio launched the Dhan Dhana Dhan offer at its annual general meeting.
Jio introduced new plans for both prepaid and postpaid customers in their annual meet starting at Rs. 349. The brand is now offering more 4G data and validity which Vodafone is looking to compete with. Jio’s Rs. 349 plan offers 20GB of data valid for a period of 56 days and a Rs. 399 plan offering 1GB data per day for 84 days.
Vodafone also launched short term plans marketed as SuperDay and SuperWeek which are valid for a day and week respectively. The SuperDay plan offers unlimited calls on the Vodafone network and up to 100MB 4G data per day. These plans start at Rs.16 and may vary across different areas.