VU introduces New Smart 4K Televisions Powered by ‘Official Android’ Starting at Rs. 36,999

After Xiaomi introduced and disrupted the television market with the Mi TV 4 series, the market is picking up pace as India based VU has introduced three new televisions. Similar to the Chinese brand’s offerings, VU has also introduced Smart TVs with Android integration. The television will be offered in three different sizes: 43-inch, 49-inch and 55-inch.

The smallest of the lot is the 43-inch VU 43SU128 which is priced at Rs. 36,999. It comes with a 4K UHD display, similar to its other siblings. This can be compared to the Mi TV 4A 43-inch which costs Rs. 22,999. The Mi TV 4A cost Rs. 14,000 less and might prove as a better deal if you are on a tight budget.

The mid-range offering in this range is the 49-inch VU 49SU131 which costs Rs. 46,999. Just like its other two siblings, it has a display with a crisp 4K resolution of 3840 x 2160 pixels.

The top of the shelf variant from Vu is its 55-inch Vu 55SU134 that will set you back Rs. 55,999. This competes against the Mi TV 4 from its Chinese rival which costs Rs. 39,999. This is where Xiaomi takes the major lead in terms of value for money. Both televisions feature smart features and a 4K UHD panel. The only difference is in terms of its operating system. The 55-inch Vu smart television runs on Android whereas Xiaomi’s offering runs on PatchWall; a forked version of Android.

Vu has also claimed that all of their televisions in this lineup have wider viewing angles, are much brighter and have high dynamic range. In addition to that, all televisions are equipped with twin 10W box speakers with added goodness from Dolby Digital technologies.

Vu has touted these televisions to come with a clean bloat-free Android experience which will come with chromecast feature. This will allow you to mirror content from most Android devices to the television without the additional cost of a Google Chromecast.

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This lineup from Vu is powered by a quad-core processor, paired with 2.5GB of RAM. They also come with 16GB of internal storage which will be used mainly for storing app data that users can download from the Play Store. On the connectivity front, the TVs offer two USB Type-A ports, 3 HDMI ports, Ethernet, WiFi and Bluetooth. In the box, together with the device Vu also offers a voice-controlled remote control that can be used to operate the devices.

Despite the fact that the televisions come with a better display and a cleaner overall software experience, the Mi TV might prove as the stronger contender considering its lower price point. The Vu TVs will go on sale starting midnight March 16th exclusively through Flipkart.


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