Amazon Alexa turns 4: 8 things to know

Amazon India recently announced Alexa’s 4th anniversary. According to the brand, customers are enjoying their experience with Alexa.

Here are 8 things to know about Alexa on its 4th anniversary.

Deals on Alexa devices

Amazon is offering up to 50% off on Echo devices, 43% off on Fire TVs, and 30% off on Alexa built-in gadgets. The sale will end at midnight on February 16th. 

Bulk of users from non-metro cities

Amazon India claims that more than 50 percent of Alexa users are from non-metro cities. The number of Alexa requests grew by 68% YoY in 2021.

1 lakh+ questions answered every day

Thanks to the growing user base, Alexa answered 1.7 lakh questions every day. The questions ranged from tough math problems to the latest stock market updates.

Most popular Alexa requests

The most popular topics last year were related to COVID, health, and wellness. Alexa answered around 11,500 questions on these topics every day during March-April’21.

Most popular music genres

Alexa played more than 21.6 lakh songs every day for its users. According to Amazon India, the most popular genres were kids, devotional, and regional language songs.

Smart home appliance control

Alexa smart home selection grew by 72% YoY with products from brands like Xiaomi, OnePlus, and Atomberg. Alexa received 2.6 lakh appliance control requests every day.

Goodmorning and Goodnight messages

Amazon India revealed that customers liked to start and conclude their days with Alexa. Alexa received 11,520 “Alexa, good morning” and “Alexa, good night” every day.

Improvement in Alexa’s speech recognition

Amazon claims that it has reduced automatic speech recognition errors by 25%. Additionally, it has improved ​​Alexa’s natural language understanding by 27%.