“WhatsApp is exploring ways for you to communicate with the businesses that matter to you,” says the WhatsApp FAQ post which introduces the much anticipated feature. The company has officially put out a post which explains how this feature will work. In fact, Verified Business Accounts have already arrived on Android Beta.
Business Accounts will have a green badge next to their name on WhatsApp. The green badge indicates that WhatsApp has confirmed the phone number of that particular business. Whenever you chat with a business, it will be shown to you via yellow messages inside a chat. For now, there is no way to delete the messages when you chat with a business. Whether there’ll be a separate tab on the app for such accounts is still unknown.
Whatsapp further explains, “If you already have a business’s phone number saved in your address book, the name you will see is the name you have saved in your address book”. Else, “If you don’t have a business’s phone number saved in your address book, the name you will see is the name the business has chosen for themselves”.
As expected, you can block businesses from messaging you and the block feature will work exactly in the same manner how it works for personal contacts.
Reportedly, all businesses will have an ‘Info’ section which will provide users with additional details about the business. These details include the registered company name, address, email id, website and even social media profile links of the business.
Currently, WhatsApp has provided access for creating business accounts only to a limited set of businesses as part of a pilot program. Eventually, this program will be expanded and many more businesses will be onboard before WhatsApp launches this feature officially on their app for everyone.
This feature opens a new spectrum of opportunities for businesses who constantly need to communicate with their users. Customer support can now be directly provided to users via the most widely used messaging service. Also, WhatsApp is reportedly working towards integrating UPI payments in their messaging service. If this happens, it will be a great boon for businesses now that they will have a verified business account.
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