The popular instant messaging platform, WhatsApp has been testing integrated digital payments services for a couple of years now. Back in 2018, WhatsApp rolled out its UPI-based digital payments feature in Beta version V2.18.41 on Android and V2.18.21 on iOS. The company had already rolled out the feature for select users back in 2018.
Recently, there was a report that WhatsApp Pay would officially launch in the Indian market by May-end, which was good news given that it is the most popular messaging platform in the country. While the service is yet to be released in India, the Facebook-owned company has now launched the service in Brazil in a surprise move.
WhatsApp Pay launched in Brazil
WhatsApp has announced on its website that digital payments are now rolling out for its users in Brazil. This will allow users to send and receive money from within the app.
As for the security, WhatsApp has announced that digital payments on the app will require users to input a special six-digit PIN or fingerprint to authorise transactions and prevent fraud. In Brazil, WhatsApp has partnered with Banco do Brasil, Nubank, and Sicredi for debit and credit card support. The company is also working in roping in Cielo, the leading payment gateway in Brazil.
According to the blog post, sending and receiving money on WhatsApp is free of charge for individuals. However, the app will charge a small processing fee from businesses to accept payments from customers. The service has started rolling out from today in the country and will reach all users in coming days.
With WhatsApp Pay now available in Brazil, we can expect the service to make its way to India soon.