Worldwide tablet market remains in bad shape for the tenth straight quarter: IDC

There’s no denying that the tablet market is in bad shape for quite some time already. Ever since smartphones and phablets emerged with better specs and bigger displays, tablets industry started losing its dominance. Once upon a time, people used to buy tablets in considerable numbers, mainly for watching movies, playing games, and reading e-books.

But things turned upside down for tablet makers as people shifted to mobile gaming and phones with display sizes ranging up to that of phablets. Similarly, those who once considered tablets for reading soon opted for Amazon Kindle that clings better battery performance.

According to preliminary data from a research firm IDC, the first quarter of this year didn’t go well for the worldwide tablet market. It recorded total shipments of 36.2 million, resulting in a year-over-year decline of 8.5%. If that’s not enough, hear out that this also turned out to be the tenth straight quarter that tablets have experienced a decline over the same quarter a year earlier.

As IDC noted in the past, the tablet market is surrounded by products that fall into two different categories: Slate tablets and detachable tablets, and it goes without saying that they are headed in two different directions.

IDC has noted that amongst the two detachable tablets continue to grow for the most part. Sales of slate tablets, on the other hand, continue to decline.

Cupertino giant Apple has consistently been on the top of the list as far as tablets are concerned. Despite facing a year-over-year decline of 13%, Apple managed to sell 8.9 million iPad and capture the market share of 24.6% in the first quarter.

Samsung managed to secure the second position in the list and recorded a year-over-year decline of 1.1%. The company sold 6 million units of Galaxy tablets and achieved the market share of 16.5% in the first quarter.

Huawei registered a sweeping victory in the true sense with 31.7% year-over-year growth. It secured the third position in the list, thanks to 2.7 million units sold off its Mediapad series, resulting in 7.4% market share in the first quarter.

E-commerce giant Amazon seems to have done a fairly decent job with its Kindle series in the first quarter. Although it pounced on 6% market share and sold 2.2 million Kindle readers, the company experienced a year-over-year decline of 1.8%. Amazon secured the fourth position in the list.

Lenovo fell behind Amazon at the fifth place to encounter a year-over-year decline of 3.8%. It captured 5.7% market share and sold 2.1 million units.

“As far as most are aware, the tablet market was created in 2010 with the launch of the original iPad, despite unsuccessful product attempts by other OEMs in the years leading up to this,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers.


Tanmay Patange

Associate Editor at Pricebaba, Tanmay is working in the tech writing and content industry since 2011. His experience ranges from writing all thing tech, and sometimes with a pinch of salt. He admires Silicon Valley and HBO Newsroom the most and has a dream of becoming the next Will McAvoy some day. Contact him at