Xiaomi started as an online-exclusive brand in India but soon realised the potential of the offline sales in the country. The brand went on to launch its signature Mi Home stores as well as partner stores across the country in an effort to expand its offline presence. The company now has Mi Stores present across nearly 600 cities and 28 states in the country. Today, the brand went ahead and achieved yet another milestone as its 2,000th Mi Store opened to public.
This milestone is made even more special by the fact that Xiaomi has managed to achieve 100 percent growth rate in just 15 weeks. Notably, Xiaomi had opened its 1,000th Mi Home store just three months ago in the month of April. The company claims that with the rapid expansion, it has managed to generate employment opportunity for over 4,000 individuals in rural and semi-urban regions of India. The company revealed that it is encouraging individuals from rural areas of the country to step up to run and operate these stores.
Manu Jain, Vice President, Xiaomi Global, and Managing Director, Xiaomi India, shared, “With the beginning of 2017, we started our offline journey in India. It has led to a lot of learnings and today we have been able to establish our presence in the retail industry. Mi Stores was a big leap in the retail industry where we took premium shopping experience to rural markets. We have approached 2000 Mi Stores in record time across 600+ cities and extremely proud to be bringing the best specs, with highest quality at an honest price to millions of our Mi Fans.”
Xiaomi has also innovated the retail experience by introducing Mi Express Kiosks vending machines for phones and Mi Studios, which are signature Mi Home stores. Xiaomi has plans to expand its retaile presence to over 10,000 retail stores across its four offline channels by this year end. It’s also sepculated that half of Xiaomi’s smartphone sales are expected to come through offline channels by the end of 2019.