Xiaomi has partnered with Disney+ Hotstar in India to bring priority access to Bollywood movies for Mi TV users. Given the coronavirus pandemic, many filmmakers are releasing their launches directly on OTT platforms these days. Disney+ Hotstar has launched a new category called Multiplex Banner on its platform for this purpose.
The much-awaited Sushant Singh Rajput-starrer Dil Bechara was the first to premiere under the Multiplex Banner feature and Disney+ Hotstar has more movies lined-up. With the new partnership, PatchWall UI on Mi TV will get a dedicated Multiplex Banner section.
Mi TV users get early access to Disney+ Hotstar’s Multiplex banner movies
Xiaomi has announced that Mi TV users in India will get priority access to movies released under the Disney+ Hotstar Multiplex Banner. Sticking to the culture of Friday night release of movies in theatres, movies releasing under Multiplex Banner are premiered on Fridays at 7.30pm in India. However, if you are a Mi TV user, the movie will be added to the Multiplex Banner section of PatchWall UI two hours prior to the general release.
This means Mi TV users will be able to watch the premiere of latest Bollywood movies ahead of everyone else at 5.30pm. Notably, Disney+ Hotstar has several movies lined-up in the coming days. These include Lootcase, Laxmmi Bomb, Bhuj: The Pride of India, Sadak 2, and more.
Eshwar Nilakantan, Category Lead, Mi TVs said,” With consumers at the centre of everything that we do at Xiaomi, we are focused on providing truly innovative customer experience with the best specs and software which is seen consistently across all our Mi TV variants. Understanding the needs of the Indian consumers in these post-COVID times, we are taking our partnership with Disney+Hotstar ahead and providing film-lovers with an additional privilege of experiencing the premiere of some of the biggest Bollywood movies, two hours ahead of the official release. Through this first of a kind industry integration, we are confident that Mi Fans and consumers across the country will be able to enjoy watching the first day, ‘first show’ of some of the most multi-talented actors of the Indian film industry.”