- Xiaomi will get rid of Mi branding for its future devices
- The company has already dropped the ‘Mi’ moniker from the recently launched MIX 4 smartphone
- Future Mi branded products such as laptops, fitness bands, smartwatches, TVs will carry the Xiaomi name
Xiaomi will stop using Mi branding on its products as per a report by XDA Developers. This means that going forward, all Mi labeled devices will be called Xiaomi. For the unaware, the Chinese company’s diverse portfolio is spilt under two brands – Mi and Redmi. It also has a third sub-brand POCO which operates independently.
Xiaomi had launched its first Mi product ten years ago. The company’s executive confirmed with XDA that all of its upcoming products will get rid of the Mi branding.
Xiaomi to ditch Mi branding on its upcoming products
Xiaomi has various devices under its Mi brand including smart TVs, TWS earphones, fitness bands, laptops, tablets, scooters, smartwatches, smart home devices and more. Notably, the company also offers premium and flagship smartphones under the Mi moniker. Xiaomi differentiates the premium offerings from budget and mid-range devices with its sub-brand Redmi.
All the product ranges that have been in existence for ten years now and bear the Mi branding will get rid of the moniker for future products. Xiaomi hasn’t revealed the reason behind this change but it seems like the company is streamlining the branding of its products. The change in approach started with the recently launched MIX 4 smartphone instead of being called Mi Mix 4 like its previous generations.
Recently, Xiaomi became the number one global smartphone brand by dethroning Samsung and Apple. This might have triggered Xiaomi to drop its Mi branding and associate the devices under it with the company’s name instead. It’s unclear if the Chinese brand will also implement the same approach in the Indian market.
The current Mi, Redmi, and POCO brands will soon become Xiaomi, Redmi and POCO.