Xiaomi has announced that it sold over 13 million devices during the #DiwaliWithMi festive season sale. The announcement comes just a day after Realme confirmed selling 8.3 million products during its festive days sale.
Smartphones contributed more than 50 percent of sales during the festive period but Xiaomi says its ecosystem products also received significant demand. It also revealed that newly launched products such as Mi Watch Revolve (review), Mi Smart Speaker were among the favourites for consumers during the festive season sale.
Xiaomi sold over 9 million smartphones during festive sale
During the #DiwaliWithMi festive sale, Xiaomi says it sold over 9 million smartphones. It says Xiaomi Mi 10T Pro (review), Redmi Note 9 Pro Max (review), Redmi Note 9 Pro, Redmi 9 Prime, Redmi 9 and Redmi 9A were the best selling smartphone models. It also confirmed selling over 4 million ecosystem products driven by smart TVs, streaming devices, smart bands, etc during the festive sale period.
In a media statement, Xiaomi confirmed selling over 4.5 lakh Mi TVs and Home Entertainment devices during the #DiwaliWithMi festive sale. The leading smart TV brand in the country says 4K TVs saw the biggest growth in demand over last year. It also notes TVs with screen size of 50-inch or higher saw 50 percent growth versus last year.
During the festive period, Xiaomi also achieved 10 million sales for Made in India Mi Power Banks. It claims Mi Smart Band (review) was the best selling product in the fitness category. Not so surprising is the 100 percent growth in sales for Mi Air Purifier during the festive period.
“The milestone of selling 13 million devices is not only reassuring for us as a brand but the industry at large. We are looking forward to a higher demand in Q4 and gearing ourselves to end the year on a high note by fulfilling the same. We are humbled at the response that we have received from our Mi Fans and users and being a consumer-first brand, we will continue delivering on our promise to bring the highest quality products at honest prices,” Raghu Reddy, Chief Business Officer at Mi India, said in a statement.
According to IDC, Xiaomi shipped 13.5 million smartphones during the third quarter of this year. However, it’s market share declined from 27.1 percent at the end of Q3 2019 to 25 percent at the end of the recent quarter. Samsung, Vivo and Realme increased their market share during the same period. This festive sale will serve as a boost for the company during the fourth quarter.