- Xiaomi has topped Samsung for the first time ever in global monthly smartphone shipments
- However, Samsung’s downfall is due to production and supply constraints
- The South Korean brand is expected to bounce back which could see Xiaomi fall back to the second sport once again
Xiaomi has become the number one global smartphone brand for the first time ever. The report comes from Counterpoint Research. The Chinese brand has surpassed Samsung and Apple in terms of monthly sales volumes for June 2021.
While this is a huge achievement for Xiaomi, it could prove to be temporary once Samsung’s production recovers from Vietnam’s COVID-19 wave, as per the report. That said, the race between the two brands seems to have gotten closer. Once Samsung’s production is back on track, we could see Xiaomi dropping to the number two spot.
Xiaomi is now the world’s largest smartphone brand
Research Director Tarun Pathak said in a statement “Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East, and Africa. In June, Xiaomi was further helped by China, Europe and India’s recovery and Samsung’s decline due to supply constraints.”
Counterpoint’s report adds that Xiaomi’s sales grew 26 percent month-on-month in June making it the fastest-growing brand for the month. Xiaomi was also the number two brand globally for the second quarter of 2021 in terms of sales. The company has sold close to 800 million smartphones since its inception in 2011. Xiaomi’s share of global smartphone shipment was 17.1 percent, followed by Samsung’s 15.7 percent and Apple’s 14.3 percent in the month of June 2021.
Xiaomi capitalised on Samsung’s production issues in June which was affected due to a fresh wave of COVID-19 in Vietnam. It resulted in production shortages across devices for the brand. If the situation in Vietnam doesn’t improve, Samsung’s production is likely to remain hit and Xiaomi will continue to gain share from the South Korean brand.