By March-end, India began its first lockdown in response to the COVID-19 pandemic. Many businesses including the smartphone industry were severely affected during the three-month lockdown period. Since July, the government of India has been resuming different services in the country in a phased manner. A major decline in smartphone shipments was seen in India during the second quarter of the year.
According to new market research by Canalys, the smartphone market in India is gaining momentum at a fast pace. The report states that smartphone shipments not only recovered in the third quarter of 2020, but also recorded an 8 percent year-on-year growth. India went on to achieve a new milestone in smartphone shipments in a single quarter ever by shipping 5 crore units.
Xiaomi continues to lead the smartphone market in India
In Q3 2020, Xiaomi continued to stay ahead of its rivals by shipping 1.3 crore units, which allowed it to achieve a year-on-year growth of 9 precent. Samsung has dethroned Vivo to gain the second spot in Q3. The South Korean company shipped 1.3 core units and met with a 7 percent year-on-year growth.
Vivo is now placed third with 88 lakh smartphone shipments. Even though it slipped to the third position, it managed to record a 19 percent growth. OPPO’s sub-brand Realme came in a close fourth with 87 lakh shipments. On the fifth spot is OPPO with 6 lakh shipments.
Despite the ongoing tensions between China and India, Chinese brands increased their smartphone shipments to 76 percent in Q3 as compared to 74 precent in Q3 2019. “Ongoing tension between India and China has been a hot topic in the past few months, but we have yet to see a significant impact on purchase decisions of mass-market customers,” said Canalys Research Analyst, Varun Kannan.
Apple launched its online store in India by September, and it has been aggressively selling the iPhone SE in the country. Hence, it seems that the company is finally focusing more on the Indian market. The Canalys report reveals that Apple regained momentum by selling 8 lakh units and salvaging double-digit growth in Q3.
The pre-orders of the iPhone 12 and iPhone 12 Pro have started in India from today. Talking about new iPhones, Canalys Research Director, Rushabh Doshi said, “However, its new iPhone 12 family will be a tough sell in India this year, as network operators do not yet have the infrastructure for mass-market 5G deployment, erasing a key feature of the devices. Not to forget, Apple’s pricing strategy for its new iPhones in India needs serious consideration.”