Xiaomi launched the Mi A1 in September this year. It was the brand’s first smartphone to come without MIUI (& with stock Android) owing to their partnership with Google. This offering also provided dual-rear cameras at a budget along with impressive specifications. The Chinese brand has now announced that the A1 has received a flat Rs. 1000 price cut. This brings the effective price of the Mi A1 to Rs. 13,999.
Xiaomi’s India head and Global VP, Manu Kumar Jain made this announcement on Sunday via a tweet.
Great news Mi Fans: announcing a permanent price drop of ₹ 1000 on Mi A1! 🙌#MiA1: picture perfect flagship dual camera phone. Now available for a perfect price of ₹13,999!
— Manu Kumar Jain (@manukumarjain) December 10, 2017
With this price cut, the Xiaomi Mi A1 has further increased the price gap from its closest competitor, the Moto G5S Plus. The Moto offering is priced at Rs. 15,999 and packs in similar specifications. Previously both the phones were more or less in the same price range. But now, the Mi A1 will be affordable for a whole lot of people after the price cut. This will also help people who are confused between the two phones make a better decision, now that the A1 is cheaper.
This price cut might be due to the upcoming smartphone launches Xiaomi has lined up for the Indian market. The recently launched Redmi 5 and 5 Plus will probably launch in India this January. Even the Redmi Note 5 might see its unveiling early next year. So, this move might be a result of that.
During the recently held ‘Big Shopping Days’ sale on Flipkart, the Xiaomi Mi A1 was available at an attractive price of Rs. 12,999. But users can now buy the phone anytime and get it at Rs. 13,999.
This permanent price cut will certainly appeal to many users who have a limited budget for buying a smartphone. It will also heat up competition in that price range as other phones like the newly launched Honor 7X (Read Full Review) and the Nokia 6 might lose out to the Mi A1. On a similar note, Xiaomi also gave a Rs. 1,000 price cut to the first 50 lakh users who buy the recently launched Redmi 5A.