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Xiaomi’s Mi.com becomes the top single brand online smartphone channel in India

On: June 21, 2019

That Xiaomi is a number one smartphone brand in India comes as no surprise. And since the company sells its smartphones largely online, it comprises a huge chunk of online sales. According to a recent Counterpoint report, Xiaomi’s own Mi.com is the third largest e-commerce platform in India.

According to the Counterpoint Research Market Monitor for Q1 2019, Mi.com has an 11 percent market share when it comes to the online smartphone channel domain. This is the third-highest figure after Flipkart and Amazon India, which have 53 percent and 36 percent shares respectively. Interestingly, while Flipkart and Amazon India are multi-brand platforms, Mi.com is the only site in the top three which is a single brand entity. Xiaomi claims that its website has over 2.5 million daily active users and over 40 million monthly active users. The company credits its effective online sales strategy with more than 8 million paid customers and 24 million Mi App store downloads since inception. Xiaomi has now optimised the mi.com with a faster checkout process and users can now make a purchase in just 40 seconds.


The Counterpoint Research report goes on to mention that during the first quarter of 2019, six out of the top ten best-selling smartphones in India were from Xiaomi. The company captured 43 percent of the total online smartphone market riding on the back of the Redmi 6A, Redmi Note 6 Pro and Redmi Note 7 series. These smartphones comprised two-thirds of Xiaomi’s online smartphone sales. Of the three, the Xiaomi Redmi 6A was the best selling phone overall and Redmi Note 6 Pro was the leader in the Rs 15,000 to 20,000 segment.

Tarun Pathak, Associate Director of Counterpoint said, “Offline expansion is a key strategy for the growth of these players. Having said that we believe that the online channel will continue to hold significant importance in a price-conscious market like India.

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Abhiman Biswas

Abhiman is obsessed with all things tech. His hobbies include reading on his Kindle and clicking random pictures on his phone. His secret superpowers happen to be mixing great cocktails and lip reading. In his spare time, you are likely to find him cleaning his aquascape, researching new species of aquatic fishes and planning which aquatic plants to buy next.