Xiaomi has announced that it continues to dominate India’s smart TV market in the third quarter of this year. Citing a report by International Data Corporation (IDC), the Chinese tech giant claims that it grabbed a total 33 percent market of India’s smart TV market. The report by the research firm suggests that Xiaomi’s Mi TV range of smart televisions have maintained leadership in the country’s market for six consecutive quarters. The source indicates that the Mi TV range has witnessed a quarter-on-quarter growth of 46 percent and a year-on-year growth of 69 percent in India.
According to IDC’s latest report, following Xiaomi in India in the second place is Samsung, which has claimed a market share of 14 percent. LG took the third place in Q3 2019 with a market share of 13 percent. Sony and TCL grabbed the fourth and fifth spot with a market share of 10 percent and nine percent respectively. Notably, Xiaomi’s share in India’s smart television market in the third quarter was very close to Samsung, LG, and Sony’s market share combined.
Raghu Reddy, Head – Categories and Online Sales, Xiaomi India said, “Our TVs have always upheld the core philosophies of providing a content-first and consistent experience with a focus on India. With our content-first approach, PatchWall 2.0 with its beautiful UI provides over 7 lakh hours of content in 16+ languages, 18+ content partners, live news and more. We focus on consistent experience across our entire MiTV lineup by making sure that all our TVs are upgraded with the same PatchWall experience. Additionally, all our TVs are customised for the Indian consumer with features like Data Saver, Vivid Picture Engine, linear TV integration and more”.
Xiaomi is currently offering eight smart televisions in the Indian market. They are available with a screen size ranging from 32-inch to 65-inch. The company’s most affordable smart TV with a 32-inch display costs just Rs 12,499, while the most expensive offering with a 65-inch 4K HD screen is being offered for Rs 54,999.