Xiaomi has announced a new initiative ‘Grow with Mi’ to strengthen its offline presence in India. Under this initiative, the brand aims to double the number of offline retail touch points as well as exclusive stores in the country.
Xiaomi also introduced Mi Retail Academy that will train entrepreneurs from different backgrounds in technical knowledge and enhancing their business acumen. Xiaomi India MD Manu Kumar Jain said in a statement, “We are confident that the new initiative will significantly contribute to our offline retail presence and also will help prospective entrepreneurs from small towns and villages to embark on their journey of success.”
Xiaomi to double number of Mi Stores in India
Currently, Xiaomi has 15,000 retail touch points in India out of which 3,000 are exclusive Mi Stores for the brand’s Mi and Redmi products. The stores are located across all states, districts and towns in the country. Under the ‘Grow with Mi’ (GWM) initiative, Xiaomi aims to double the total number of touch points to 30,000 in the next one year. The brand also aims to double the number of its Mi Stores from 3,000 to 6,000+ in the next two years.
Xiaomi plans to offer an INR 100 crore support package to help retail partners set up and run the stores over the next two years. The company says that GWM will also generate employment opportunities for 10,000 individuals in India.
Last month, Xiaomi onboarded two new manufacturing partners for increasing smartphone production in India. It had also onboarded a partner for manufacturing televisions in the country.