Auto manufacturers collaborating with game studios to showcase their products is not a new phenomenon. But as avid gamers will know, there has never been an Indian-made motorcycle featured in popular titles. But that is changing this week with the arrival of the TVS Apache RR 310 on Asphalt 8: Airborne, one of the most recognisable mobile racing games out there.
“TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers,” Head, Business – Premium at TVS Motor Company, Vimal Sumbly said.
Asphalt 8: Airborne has stood the test of time and has been around since 2013. While there have been several racing games launched since then, Asphalt continues to be a hot favourite among gamers of all age groups.
How to get TVS Apache RR 310 in Asphalt 8: Airborne?
Players can acquire the TVS motorcycle through Multiplayer, Career, and Player vs Player modes within Asphalt 8: Airborne. On top of these game modes, players will also find TVS billboards/hoardings while playing the game in addition to a TVS Apache-branded booster, the company said in a press release.
The TVS Apache RR 310
Furthermore, there’s also going to be a TVS Apache World Series Season in Asphalt 8: Airborne, with the possibility to earn “exciting prizes.” However, the company didn’t specify the type of rewards that gamers would win.
Here’s hoping that more Indian car and bike manufacturers take a cue from TVS and pursue similar collaborative efforts with game developers.