The ZEE5 Premium annual subscription is now available with 50 percent discount. As part of its third anniversary offer, the streaming service from ZEE has been discounted by 50 percent in the country. As part of this offer, customers can purchase the annual subscription of ZEE5 Premium for just Rs 499. The offer is valid till the end of this month.
To recall, ZEE5 Premium annual subscription is usually priced at Rs 999. Notably, the discount is only applicable on the annual subscription plan. The one month and three-month subscription plans are available at the same price as before.
ZEE5 Premium annual subscription available for Rs 499
— ZEE5 (@ZEE5India) February 15, 2021
The 50 percent discount on ZEE5 Premium subscription is available from February 13th to February 28th. From March 1st, the service will once again be available for Rs 999. The discount is only applicable on annual subscription. The one month and three-month plans will continue to be available for Rs 99 and Rs 299, respectively.
If you are interested in this discounted offer then you must subscribe to the service by February 28th, 2021. ZEE5 calls itself one of the fastest growing OTT platforms in the country. According to Omdia, ZEE5 had 2.7 million paid subscribers as of December 2020. The platform reportedly saw a huge growth from 1.99 million subscribers earlier.
With this offer, ZEE5 should see further strength in its paid subscribers number. Subscription business has seen a boom due to pandemic enforced lockdown and OTT platforms have been the key beneficiary. With registered users of over 63 million, ZEE5 would be hoping to convert some of these users into paid subscribers.
ZEE5 is expected to reach even more users thanks to its partnership with leading telecom operators in the country. With ZEE5, ZEE is preparing for a cord cutting scenario where people go digital for all their content needs. Three years later, the service seems to have made a dent in India’s streaming platforms landscape.