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Christened as Pacetel Communications at its inception in 2003, Lava has become one of the better known Indian brands in the mobile space. Known for its smartphones, tablets and IT accessories, Lava owns about 8% share in the mobile space according to the IDS Asia Pacific Quarterly Mobile Phone Tracker in 2014 (and it seems to be going strong in 2015 too). Not just this, Lava has also been ranked as the 5th most trusted mobile handset brand in 2014 by BTR. Lava is a brand that competes with other aggressively priced products from Indian phone makers like Micromax MobilesKarbonn MobilesSpice Mobiles etc. The company has its headquarters in Noida along with several regional offices which are spread throughout the country. The central thought behind the brand is to Create Possibilities which underlines the brand's commitment towards innovating and creating valuable products for its consumers. Currently, Lava does its product testing, R&D and assembling work in China while some bits of R&D also happen in India. This makes Lava one of the very few mobile manufacturers to have invested in R&D here in India. Not just hardware, Lava has also done some interesting work in the app space, with Fusion App being one of the most popular apps on Google Play Store.

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