Visit the 'About Us' page on the global Micromax website, and you are greeted by a proud orange banner with text 'Micromax is the 10th largest hardest supplier globally' outlining how far the brand has come in the last decade or so. Micromax today is officially the 2nd largest smartphone brand in India only eclipsed by the might of Samsung Mobile Phones. Micromax competes with other Indian phone makers like KarbonnLavaSpice etc. that too offer products with an aggressive price in India. They have also partnered with Google to be one of the preferred partners in the Android One program which aims to bring a stock Android like experience on an affordable hardware for mass audience. Micromax also announced Yu Televentures, which is a sister company that is collaborating with CyanogenMod team to produce low price, high quality smartphones that cater to a very niche audience and is available only via Amazon. Micromax has also come up with two Windows Phone handsets in their catalogue.

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