The smartphone explosion in India reaches new heights each year. India already is the 2nd biggest phone population in the world. There are thousands of phones on sale at any point of time on Indian shelves, real or virtual. The ecommerce boom has also helped companies put phones in the hands of more people than ever before. Companies like Motorola after their re-entry into India after tying up with Flipkart showed that quality smartphones can be sold at a reasonable price. This opened the floodgate of new smartphone entrants like Xiaomi, ASUS, OnePlus etc. that aimed to create feature-rich, quality handsets at an appealing price.

Herein lies the problem. For a consumer, choosing the best phone for him or her from the thousands of seemingly good smartphones out there is becoming increasingly difficult. This is in part because there aren't too many 'bad' phones out there. Meaning, there's a very good chance you can walk away buying any phone that won't leave you very unsatisfied. So now that the bar of minimum expectation has been raised, how does one choose from phones that seem to be very tempting and competitive in terms of their specifications? Surely, specifications do not really indicate the final quality of the product. We at Pricebaba, with our mobile editors team, are well aware of this after having tested many smartphones over the years. This is why, we began curating the entire smartphone catalogue by adding the We Love seal of approval on select products. 'We Love' indicates that Pricebaba's mobile editors consider this product worthy of purchase. We ensure to pick products across brands and price ranges, so that we can help every customer who comes to Pricebaba make a better decision easily.

'We Love' is an editorially-driven feature and no brand or any 3rd party can influence this decision.