Yu Play God is the tagline of a new small company owned by India's top-selling brand - MicromaxYu is founded by Micromax founder Rahul Sharma and a percentage of the company is owned by other two Micromax founder Vikas Jain and Sumeet Arora. They also hold official rights of Cyanogen OS in India, making their OSes a lot more customizable and bloat free. Cyanogen OS has been a pioneer in third-party skins of Android with nightly or monthly based updates. Cyanogen OS has also been favorite of another player in the market, OnePlusYu's first launch, the Yu Yureka made major headlines for giving a 4G, Snapdragon 615 based, 13MP camera, phone at under Rs. 9,000 and all this specification made it the first choice of the indian buyers. They also came out with a successor to the Yureka, the Yureka Plus which is exactly the same hardware the as Yureka but with a 1080p display. Next, they came up with Yu Yuphoria was their another offering which was biased towards killing the Motorola Moto E 2nd Gen featuring better screen.

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